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Up On a Pedestal
We live in an age of consumerism, where most consumers have everything they need.
For the most part, basic physical therapy and wellness needs of a patient have been taken care of by a clinic or its competitors.
To launch a new and successful physical therapy program, the marketing message must be targeted to a select audience.
Patients need quick solutions and are unlikely to start looking for new programs unless the specific benefits of the program are explained in a more simplistic style.
Put patients first and they can become your best marketing tool.
Click here to read the full article
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Early Intervention
Early diagnosis and immobilization of growth plate injuries are the keys to getting an adolescent athlete back in the game, according to a recent study in the May/June issue of Sports Health: A Multidisciplinary Approach.
The study analyzed more than 75 published clinical, outcome and biomechanical studies of adolescent growth plate and overuse injuries through 2008 in order to increase recognition and provide treatment recommendations.
Current research shows that adolescent athletes are more prone to overuse injuries, especially in the wrists, elbows and feet, due to an immature musculoskeletal system and growth plates that aren't completely fused.
Click here to read the full article
Making Waves
Ultrasound, a high frequency sound wave used for diagnostic and therapeutic purposes, has been used in the medical field for decades.
Why then is there so little research surrounding the effects of the modality?
Click here to read the full article
Estate Planning Mistakes
Clinicians can be so busy dealing with their practices and personal lives that they never take the time to deal with the important challenge of creating a tax-wise estate plan for their families.
There are three significant mistakes clinicians make creating (or ignoring) an estate plan.
If you know the simple tools to avoid such mistakes, you can elude the unnecessary costs that always accompany poor planning.
Click here to read the full article
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ADVANCE provides online Rehab Resource Centers to provide you with in-depth information on a variety of rehab topics.
There is a resource center for each of the following topics: Legal & Liability, Modalities, Balance & Gait, Stroke, Sports Rehab/Pilates, Industrial Rehab, Practice Management, Aquatic Therapy and Hand Therapy.
Visit our resource centers for articles, corporate profiles, buyers' guides and patient handouts on the topic of your choice.
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Fast Times
Hard-core training can take a toll on elite runners.
By Greg Thompson |
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Power of the Pool
Athletes can make major strides with aquatic training?
By Andrea Salzman, MS, PT, Aquatic Resources Network, Plymouth, Minn.
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Major League Relief
Laser therapy provides non-invasive treatment for elite athletes and weekend warriors.
By Mike Frostad, ATC, George Poulis, MA, ATC, and Glenn Copeland, DPM, Toronto Blue Jays
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